Sponsored Content is designed to present as an article sponsored by the advertiser; it should be educational and provide the reader with new information. Similar to an article, it should not be a description of your company or products; however, you may include company branding and product or service references in the conclusion. Sponsored Content is not a traditional advertisement and should be unique and informative. Sponsored Content ads generate lead contacts that advertisers can follow up with.
Advertising the same Sponsored Content in consecutive issues or multiple non-consecutive issues (unless separated by at least two months) generally reduces the likelihood of reader engagement – much like if the same article ran in consecutive / multiple issues.
MPA Media will assemble your Sponsored Content Page once the materials have been received.
Please provide the following:
For 1 line, max character count = 68
For 2 lines, max character count = 130
For 3 lines, max character count = 200
Content Copy: 1130 to maximum 1580 characters recommended
Call to Action Copy (for button)
Call to Action URL
Choice of: Video or Image (appears above the headline):
Video: Provide a link to a YouTube or Vimeo hosted video (45 seconds or less is recommended)
Image: 1400 X 900 Pixels @72dpi (horizontal rectangle recommended)