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Welcome to Marketing Matters Newsletter from MPA Media. Our goal is to provide you with useful and applicable marketing information. If there is a specific topic you would like us to cover, please e-mail marketing@mpamedia.com.
Wasting Money Makes Me Sad
By Sandra Pearce, MPA Media Marketing Manager
When was the last time you analyzed your current customer list to see who they are? A few of my customers recently did and they were very surprised at what they found. They thought that their customers were all from one profession. What they discovered was that they had several sub-groups from other disciplines that were spending a good amount of money with them. And they weren't sure how they got them.
After making a few phone calls they discovered that these individuals were working in an integrated way with other healthcare professionals. There were acupuncturists buying products that they learned about from chiropractors, massage therapists who discovered them from working with an acupuncturist and so on. Then the question that came to mind was, "What would happen if we marketed to them on purpose?"
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Improving the Customer Experience Boosts Sales
By Amy Hansen, MPA Media Marketing Services Coordinator
In today's business environment, a successful marketing campaign must utilize multiple platforms to reach and engage customers. It is not enough to throw all your "eggs" into one or two marketing channel "baskets" any more. While most in our world are still primarily relying on print, some of your potential customers are constantly moving back and forth from the traditional to the online media worlds. You must be sure you are there to meet, greet and "WOW" customers at every turn with a strong message and a united brand identity. Your competitors are already doing it. With 88% of companies projected to use social media tools for marketing initiatives by the end of 2012, according to eMarketer.com, the time is now to sync your traditional and online marketing efforts to ensure you are delivering that all-important consistent message at every chance!
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BEST Kept Secret to Growing a Successful, Thriving Business
By Stephanie Beck
As a business owner you want to develop a base of recurring customers. Whether you are just starting out or have been in business for over 20 years, in this article you're going to learn the BEST Kept Secret of how to have more joy from your work, get more customers, ultimately make more money doing what you love and discover how online and print marketing allows you some of the best ways to achieve those goals. It doesn't matter whether you have one employee or 101 employees, all of the items we are about to share can be applied to any sized business.
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Connect the Dots
By Chuck Mancino, MMPR
Why is it that some companies' advertising is working "great guns" while others have a tough time in determining results? And how do you measure results? And, even if you try, try and try, is it even possible to measure your results? And if you can't, does that mean your ads aren't working?
Measuring Your Results
Measuring results can be difficult when it comes to print advertising. So much so, that some people just don't want to bother and give up on it all-together. There are a few things you can try.
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If you would like a particular topic or subject covered, please e-mail us.
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Copyright 2012. MPA Media. All rights reserved.
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